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Restaurants have a whole bucket-load of tricks up their sleeves to get you to spend more money.

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Sources:
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http://www.sciencedirect.com/science/article/pii/S0899900704001510
https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0046-9
http://scholarship.sha.cornell.edu/chrpubs/169/
http://www.le.ac.uk/press/ebulletin/news/havingtherighttaste.html


http://onlinelibrary.wiley.com/doi/10.1111/j.1745-459X.2009.00267.x/abstract
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8588
http://www.jstor.org/stable/10.1086/662615
https://foodpsychology.cornell.edu/discoveries/color-your-plates-matters
http://journals.sagepub.com/doi/10.2466/pms.2002.94.2.671
https://academic.oup.com/jcr/article-abstract/30/3/455/1790637/Bottoms-Up-The-Influence-of-Elongation-on-Pouring
http://www.mdpi.com/2306-5710/3/3/33/htm
http://www.sciencedirect.com/science/article/pii/S0950329314001542
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0043007
http://www.sciencedirect.com/science/article/pii/S0950329315000907
https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-017-0052-1
http://www.sciencedirect.com/science/article/pii/S0950329317301192
https://flavourjournal.biomedcentral.com/articles/10.1186/2044-7248-1-12
https://flavourjournal.biomedcentral.com/articles/10.1186/2044-7248-1-7
https://cpl.revues.org/398
http://journals.sagepub.com/doi/abs/10.1177/0013916506295574
http://www.sciencedirect.com/science/article/pii/S0950329311000966
http://onlinelibrary.wiley.com/doi/10.1111/j.1745-459X.2011.00351.x/full
https://flavourjournal.biomedcentral.com/articles/10.1186/2044-7248-3-4
https://www.psy.ox.ac.uk/publications/322876
http://onlinelibrary.wiley.com/doi/10.1038/oby.2005.12/full

Images:
https://flavourjournal.biomedcentral.com/articles/10.1186/2044-7248-3-7

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