In the 18th century, firefighters weren't always meant to fight fires. If your building didn't have a fire mark, they might just let it burn. The reason: fire insurance, and fire insurance companies. [CORRECTION: the plaques on the wall at 1:10 are parish boundary markers, not fire marks! The facts and words in the video are true, but those markers were misidentified in the sources I used. Apologies.]
Filmed safely: https://www.tomscott.com/safe/
"No pay, no spray": https://www.nbcnews.com/id/wbna39516346
"It's not reasonable": https://www.ctvnews.ca/canada/it-s-not-reasonable-alta-woman-faces-28-000-bill-from-private-fire-department-1.3566291
The Great Fire of London painting via the Museum of London: https://en.wikipedia.org/wiki/File:Great_Fire_London.jpg
Images licensed under Creative Commons Attribution 2.0 https://creativecommons.org/licenses/by/2.0/
Fire Mark, 39 Church Trees by Alan Murray-Rust, https://www.geograph.org.uk/photo/5281610
Fire mark of the Hand in Hand Fire & Life Insurance Society on a house in Loose by Marathon, https://www.geograph.org.uk/photo/5423230
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and on Instagram as tomscottgo
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